Today, trademarks are more valuable than concrete entities so that the powers of companies are measured with the values of their trademarks rather than the material entities they owned. The protection of a trademark begins with its registration to the name of its owner. The trademarks in Turkey are protected according to the Decree Law, No 556, which has been drawn up in compliance with Paris Convention and which is in force since 1995.
Either product or service enterprises must protect their trademarks with “trademark registration” in order to prevent the third parties to imitate their trademarks, which they use for discriminating their products and services. Trademark registration is the most important and powerful legal way for preventing the use of the exactly same or similar names, logos or distinctive marks as being used.
Once your mark is registered, your mark will always appear when third parties undertake a search for a mark or file an application that is similar to your mark by Turkish Patent Institute, which may serve a dual effect on the safe guard even at the first instance.