Register your Trademark Comfortably
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What is Pfast?

We are maximizing your patents via our applied training package-from the idea to the patent- called 'PFAST' that we developed for R&D centers.

What topics does Pfast content consist of?

• What is a Patent and Utility Model?
• Patent, Utility Model registration criteria and processes
• National and International Patent registration processes
• Tübitak 1602 patent incentives
• Applied Patent Research
• Examining the process from idea to patent registration with examples

All Licensing and Certification Procedures

It will enable private sector organizations and public institutions and organizations in our country to compete with their strong competitors on a global and regional scale, meeting many certification needs of your businesses, especially in quality, environment, food safety and work safety; In terms of product, system and personnel certification, training, inspection and surveillance services; It is the service that offers long-term solutions.

For your certification needs ...

• ISO 9001 Quality Management System,
• ISO 22000 Food Safety Management System,
• ISO 14001 Environmental Management System,
• ISO 45001 Occupational Health and Safety Management System
OHSAS 18001 Occupational Health and Safety System
• ISO 27001 Information Security Management System
• ISO 13485 Medical Sector Management System
• ISO 50001 Energy Management System
• TSE Product and Service Place Certification
• CE Marking

IPL Support Services

• Your questions regarding disputes regarding your industrial property rights, transactions establishing rights and obligations related to third parties will be answered in line with the Industrial Property Law No. 6769, relevant legislation and official institution practices.

• Before negotiations with third parties regarding your industrial property rights, the information or documents you need will be communicated to you in writing; Upon your request, you will participate in these meetings or preparations within the scope of the service contract.

R&D and Design Center Establishment

In Turkey, it provides various tax (R&D discount) advantages within the scope of the law numbered 5746 to companies that have adopted the R & D and innovation culture and offer innovative approaches with continuous R & D activities and can develop new products and technologies to their market. In order to become an R&D Center and to provide R&D discounts, the pre-feasibility report is determined with the pre-feasibility report, and if the companies have sufficient infrastructure, R&D Center studies are carried out and companies benefit from R&D discounts. is the service.

If Related to Design Center Installation;

It is the consultancy service provided for companies that carry out design activities with the concept of "Design Center" to benefit from the incentives that companies engaged in R&D activities within the scope of Law No. 5746.

Recognition Studies

The awareness level of the brand, which is a tool for businesses to promote their products and ensure their re-preference, is one of the criteria to be taken into account. One of the most important studies that reveal how familiar the society is with your brand, how well they know your brand, and that creates brand awareness while presenting your products and services are awareness studies. In this context, awareness surveys offer smart and dynamic solutions for positioning brands and measuring the effectiveness of their traditional and digital communication activities afterwards, and roadmap boots.

Awareness Research Service; It covers studies such as brand registration research, brand health research, brand positioning, pre and post advertising research, launch effectiveness measurement, sponsorship activity measurement, social media listening and web video / viral video research.

The market research

Market research, which is an important business strategy, provides reliable research solutions related to the market in line with the habits of consumers or potential consumers, calculating the profitability of the product or service offered or to be offered to the market.

The market research service, which is an important factor in the protection of competitiveness, is a service that includes many studies from expanding the product or service range in the market where the product or service is offered, to entering a new market, increasing the market share by expanding the customer target audience.

Market research service; It includes many studies such as market size calculations, market feasibility studies, market entry research, and SME research.

KOSGEB Supports

It is a consultancy service provided to support businesses from different sectors in order to increase the share and effectiveness of small and medium-sized enterprises in meeting the economic and social needs of the country, to increase their competitive power, to realize the integration in the industry in accordance with economic developments.

In this context, within the supports of KOSGEB, enterprises from different sectors from micro to large scale for the development of SMEs;

• SME Development Support Program,
• General Support Program,
• R&D, Innovation and Industrial Application Support Program,
• SME Project Support Program

It includes receiving such supports.

Markart

The brand journey, which started with people giving a name to what they see and use, has gained an important dimension with the introduction of the digital world into our lives today. Wherever we look, in every item we throw our hands on, brands are in our lives. Even individuals started to be managed like a brand.

Finding a "right, creative, catchy, eye-catching brand name that you can connect with your customers" has become very important for everyone. This brought up many questions ...

How should my brand be? What is the impact of brand name on product / service success? Is the trademark I found suitable for registration? How to find a name that is both strategically correct and creative?

With our MARKART service, we give you the answers to all these questions ...

How?

1. Research

Being a good brand requires responding to needs. One of the first moments when the consumer comes into contact with the brand is the brand name, and the fact that the brand name meets the needs of the consumer is the first step that enables the consumer to approach the brand. Discovering the need alone will not be enough. One should look at how competition responds to this need, and close examination and recognition of competitors should be ensured.

2. Premium? The kits market?

After the business strategy is determined, the strategy specific to the name is passed. It must be determined whether the perception of the name will appeal to the premium market or the mass market. (Of course, being Premium and appealing to the mass market also has its own ratings.)

3. Descriptive, Metaphoric or Abstract ...

Although concrete and descriptive naming directly for the category makes it easier for the consumer to perceive, it is likely to be imitated. Although metaphorical names do not define them directly, they indirectly describe what the name exists for. Amazon is a good example of metaphorical names. Although it does not directly describe a shopping platform, it makes you feel that anything you are looking for can be found. Finally, abstract names are one of the most used methods today, with the consumption of all existing words. These names are created by breaking down various words and deriving them in accordance with the image of the brand or by creating a word by selecting the letters that are suitable for the brand image. Perhaps one of the most difficult methods of naming.

4.Morphology

Along with all these, the morphology of the name is also an important criterion. In this context, it should be determined how many words and how many letters the name will consist of. This again varies according to the sector and the job. For example; For a name to be created in fast moving consumer goods, it is more appropriate to choose a name consisting of 5-6 letters that can be said quickly and easily by everyone, while a longer and heavier name is more suitable for a hotel that will serve in the premium segment. The morphological structure of a brand can also describe its belonging to a family or belonging to a category. For example; It is the i letter that Apple company puts on the head of its products. While this usage is seen as brand-specific iPad, iPod, iTunes, it is now widely used to explain that a product is technological.

Finally, the use of letters is very important. When hard and masculine names are requested, K, T, Z etc. While nouns with hard consonants are preferred, letters such as O, S, V may be preferred for names that are desired to be feminine or softer. Again, the pronunciation of the vowels should be taken into consideration.

5. Language Used in Geography

It is very important that the names found do not have a bad meaning in the geography where they will be used or whether it is possible to read them. A good example of this is the confusion that Xiaomi, the name of the technology brand, is read differently by many people or because they do not know exactly how its name is pronounced. Another example of this is; The brand name of Geberit, a manufacturer of high quality bathroom products, has a bad meaning in Turkish.

Finding the right brand name is a difficult task, as mentioned at the beginning. However, it also forms the basis of the brand. Therefore, creating the right name is a matter of strategy. It should be well planned and experts should be helped when brand investments are started.