The TSE Certificate of Conformity is among the strongest declarations demonstrating that products or goods meet specific standards and providing confidence for buyers. "What does TSE mean?" is a question frequently asked by brands launching new products or those still in the patenting phase. What is TSE? TSE, which stands for Turkish Standards Institute, is […]
The title of trademark and patent attorney has been awarded through a written examination administered by the Turkish Patent Institute since its establishment. The scope of this title can be summarized as follows: •Mediating in the protection of the industrial property rights of the individuals represented by the Institute. •Filing applications for protection of the industrial property rights of the individuals and companies represented. •Establishing a power of attorney relationship with the Institute. Requirements for Trademark and Patent Attorneyship […]
Health tourism is among the industries with the highest market share globally, making branding even more crucial in health tourism. While the importance of branding applies to all sectors and service areas, international advertising and promotional efforts in health tourism are made possible through branding. Among the advantages of branding for businesses are increased awareness, […]
Creating a brand identity refers to the process of sharing unique content across digital and print media channels, which helps differentiate a company's products and services from those of its competitors. This process encompasses a series of processes designed to present a company to its target audience in a way that best aligns with its vision. The branding process, on the other hand, encompasses advertising and promotional efforts for products and services […]
With Industry 4.0, branding processes in agriculture are increasingly on the rise. As with every sector, the widespread use of technology in agriculture frequently leads to new innovations. The importance of branding in the agricultural sector supports more specific awareness of agricultural products. Aiming to differentiate itself both locally and globally, the agricultural branding process is a key driver of growth for producers, distributors, and consumers.
Choosing a brand name is both fun and challenging, requiring careful consideration and careful consideration. This is because the name you choose will be seen as a reflection of both your company and the business you do. While your company's work doesn't necessarily reflect your brand name, your choice will be a reflection of your branding and corporate identity. Throughout the branding and corporate process, your customers will recognize you by these terms. […]
Perhaps the most curious of these concepts is the concept of a utility model. The question, "What is a utility model?" is asked not only by companies but by many people, from young to old. What is the purpose of a utility model certificate? Because the term "utility model" is only just beginning to become widespread in our language, its precise definition may not be fully understood by everyone. The question, "What is a utility model, and what does it do?" […]
The question "Which products are patentable?" is a significant topic of debate in many countries around the world regarding software. Copyright and patent rights for software are distinct concepts. While both provide benefits for protecting the product, copyright only aims to protect a specific idea. For example, copyrights can cover the code contained within software. Computer-based inventions must contain technical elements to be patentable. […]
An invention is the new and unique combination of existing technologies, materials, and objects to meet a specific human need. Invention provides significant convenience in human life. What is the modern definition of invention? Changing living standards, emerging new environments like the digital world, and increasing technological advancements have broadened the definition of the concept of invention. […]
Today, many vaccines are protected by multiple levels of intellectual property rights, and these intellectual property rights are often held by multiple companies. A patent for vaccines longer than 20 years does not constitute a barrier to production. However, it is possible to obtain a vaccine patent for a new formulation that improves upon the basic form of the vaccine. Furthermore, methods that simplify vaccine production […]
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