There are new rules in the game
As we all know, digital transformation is inevitable given the global competition circumstances. To adjust to the new age, and move on in this world, we should combine technology with life and undertake commitment in terms of consumers' needs. Within the scope of our digital transformation journey that we started with "Continuous change and progress" approach, we combine our workflow with technology, and we provide innovative and value-added solutions for our customers.
We reinterpret and improve our services for the protection of our values at periodic time intervals and restore them in order to offer our clients always the highest quality. With our company strategy, it is our goal to make our trademarks, patents and designs promising for the economy as quickly as possible and thereby contribute to achieve the official target export statistics in 2023.
Kemal YAMANKARADENIZ
Faruk YAMANKARADENIZ
In this period when accurate analysis and management of crises are more important than ever, the 'brand' and 'brand reputation' are among the top priorities that need to be protected.
Embracing the values represented by the brand and continuing communication by prioritizing trust must be the number one priority for companies in their struggle to survive.
The pandemic has once again highlighted the threat of natural resource depletion and made environmental sustainability a priority. Building an ecosystem that supports the development of the technologies, products, and services necessary for the transition to a greener, low-carbon future is essential.
Therefore, it has become imperative for all technologies, from agriculture to chemistry, including environmental technologies, to be produced within this ecosystem to prioritize our food security. During the pandemic, people and health have become two of the most important concepts in life. These concepts are no longer choices, but necessities.
Consumers will prioritize purchasing and using environmentally friendly brands that do not harm the environment. Companies that embrace these concepts across branded products and technologies will be more successful in their transformation projects.
While making human life easier, the value-added production elements of health and commerce—brands, patents, and design products—will be shaped by these two concepts. In these efforts, the solution will be for people, not a deadlock; brands will develop policies to address this and maintain their presence primarily for the environment and health.
We wish you beautiful and healthy days.
