Branding gains importance in Turkey. According to the analysis of Destek Patent, branding efforts in Turkey gained momentum, and the analysis suggests that people made approximately 600.000 trademark applications in the last five years. When we take a look at the number of applications made last year, we come to realize that there was 1 trademark application almost every 5 minutes
Trademark creation is a long and challenging process for organizations. The first step to become a trademark is the moment when the name is found, logo is ready and applications are made. Destek Patent, Turkey's leading and deep-rooted firm in the fields of patent and branding, analyzed the data of TURKPATENT on the last 5 years. According to the projection covering the last 5 years, people made approximately 600.000 trademark applications from 2014 to 2018. And 2017 was the year with the highest number of applications in 5 years.
Istanbul hits the top in trademark applications, whereas Ankara ranks second
According to the data, Istanbul hits the top in trademark applications, whereas Ankara ranks second. After Ankara comes Izmir, Bursa, and Antalya.
Digital fields had the highest number of trademark applications
The analysis shows that online marketplace (website) providing services for buyers and sellers, and sales outlet services were the sectors with the highest numbers of trademark applications. After that sector respectively comes catering services, temporary accommodation services, education services, symposium-conference-convention-and-seminar organization services, management services, clothing, and construction services. Even though there wasn't a great cross-sectoral change for branding over the course of many years, we can still see that there were great competition between food and construction sectors. It is also interesting that the construction products sector could not be shortlisted in the top five sectors which are the most and fastest branding ones in 2018; however, the textile sector was shortlisted with its increasing momentum.
Top two firms in trademark applications: Arcelik and Apple
One of the most interesting results of the analysis was the brands with the highest numbers of trademark applications. Arcelik hits the top in branding amongst the Turkish firms whereas Apple was leading amongst foreign companies. The top 10 Turkish firms include BIM, Betek Boya ve Kimya, Akbank, Aktif Investment, Bilim Pharmaceuticals, Eyup Sabri Tuncer, Abdi İbrahim, Ali Raif Ilac, and Dogus Catering whereas the top ten firms are as follows: Daimler, Bristol-Myers, Biofarma, Bayer, British American Tobacco, Avon, Basf, BSH Hausger, and Bein Media. UPL Turkey, VakifBank (T.A.O), Ege Seramik, Royal Hali (Royal Carpet) are also promising brands with their trademark applications in the last 5 years.
In 2018, there was 1 trademark application every 5 minutes
There were 120.000 trademark applications in Turkey last year. This data shows us that there was 1 trademark application every 5 minutes in 2018.
Branding is future
Stating that branding activities gathered momentum in Turkey, Kemal Yamankaradeniz, CEO of Destek Patent expressed his opinions as follows: “Destek Patent analyzed and interpreted the data of TURKPATENT covering the last 5 years, and would like to share this important report for the sake of our sector and for the development of our homeland. This report provides information for us confirming our homeland's development. As the sectors that make breakthrough are from the fields of technology and digitalization with the worldwide improvement in these fields, Istanbul holds its position as a center of economy and business world. Turkey has too much to do in terms of branding. Turkey is a bridge between the Middle East and Europe, and it contributes a lot to our country's branding journey. Our homeland should create more and more trademarks and brands in order to become an important actor in international trade, and succeed in the global market. We should develop branding strategies to create strong Turkish brands. We should dully comprehend the importance of collaboration with all of the agents in order to increase branding activities in Turkey. We should provide added value and focus on our future so as to introduce and spread Turkish brands all over the globe.