The Importance of Branding in Medical Tourism

Among the benefits of branding for businesses are increased brand awareness and the ability to reach wider target audiences.

Turkey stands out with the large share it holds in global medical tourism and studies have shown that Turkey is among the top 10 with regard to medical tourism activities at the international level. Branding in medical tourism offers businesses the chance to be distinguished among competitors, make a difference and shine out.

Importance of Branding

Branding is becoming increasingly important for companies involved in commercial activities and the benefits of branding are clear enough to be demonstrated by statistical data. The benefits of branding process for businesses are as follows:

• Shaping customer perception: It helps businesses to ensure correct brand perception by the consumer group, wider recognition of the offered products and services and a reinforced commercial standing.

• Developing business relations: With increased recognition in the relevant sector, companies can better capture new business opportunities. By building stronger networks, companies increase their market shares in the sector.

• Access to potential customers: Brands with proven success leave a positive impression in the eyes of customer profiles. Companies which develop loyalty with existing customers find it easier to reach out to potential clients.

• Sector benefits: Branding in medical tourism increases recognition at a global scale while opening the way to being stronger than the competitors. Branding supports increased cooperation within the sector and brings forward new enterprises and new services areas.

Why is Branding Important in Medical Sector?

Branding in medical tourism encompasses hospitals, insurance companies, biomedical and pharmaceutical producers and wellness operations. Covering a wide range of services, the medical sector has gained increased recognition with the process of branding. Researches indicate that in one year more than 9 million people across the world have preferred to visit different countries for medical services.

2021 data for medical tourism has shown that a turnover of 60 billion dollars has been hit at global scale which means the sector volume has increased by 84%. This volume is expected to reach 143 billion dollars in 2022. As the process of branding in medical tourism gains pace, the related businesses can take benefit of the market share. The importance of branding in medical tourism is as follows:

• Increased recognition at country and global level,

• Reaching a wider target audience with customized customer experience,

• Making a difference among the existing and potential competitors in the sector,

• Increasing the ratio of preferability.

Advantages of Branding

One of the important advantages of branding is for the company to have a stronger competitive position and increase the pace of recognition at global scale. Branding increases the service quality of a company while moving the employee profile to an upper level. Branding offers many advantages to both the company and the customer group. These are as follows:

• Easier recognition of the offered product or service content by the customer group.

• Offered content being distinguishable from the services of competing companies.

• Bringing prestige and reputation for the company.

• The business being perceived as "quality" company by the customer group.

• Giving the target audience a sense of trust.

• Establishing emotional bonds with the customer groups.

• Increasing customer loyalty.

• Allowing to apply "special price" for the offered product or service.

• Supporting the recognition and sustainability studies.

• Placing the company under protection by brand registration.

• Increasing the competitive power across the globe with branding in medical tourism.

Feel free to contact us to benefit from customized branding and brand registration solutions from our team of specialists.

Feel free to contact us to benefit from customized branding and brand registration solutions of the Destek Patent team of specialists.