January 2022

TOGG’s New Logo Has Been Announced
TURKEY

TOGG’s New Logo Has Been Announced

Emerging as a global automobile brand whose intellectual property rights belongs 100 percentage to Turkey, TOGG also determined its logo after the brand name. In the logo design, two arrows fuse to form a gemstone in the middle, symbolizing the coming together of East and West
WORLD

Patent Dispute Became The Subject of Netflix Series

The new Netflix series “The Billion Dollar Code” focuses on a real-life patent dispute. The 4-part mini series deals with the alleged patent infringement by Google Earth of code belonging to software called TerraVision. It is known that there is a 3D mapping software developed in Berlin in 1993 by the German company ART + COM as “a networked virtual representation of the World based on satellite imagery, aerial shots, altitude data and architectural data”.
Patent Dispute Became The Subject of Netflix Series
Is “Kebapçı” (Kebap Shop) a Trademark
WORLD

Is “Kebapçı” (Kebap Shop) a Trademark

The District Court of Hague adjudged that the word "Kebapçı", which is used to name those restaurants selling kebap and grilled meat products, is a trademark; and the word cannot be used by those other than the trademark owner in the Netherlands.

A restaurant that was opened in Amsterdam in 2017, Kebapçı, registered the name as a trademark in the Benelux countries (Belgium, the Netherlands, Luxembourg). Another restaurant that was opened in Hague at the beginning of this year was named 'Kebapçı Den Haag' and used a similar logo to the one of the said restaurants. The Kebapçı in Amsterdam requested that the restaurant in Hague change its name and logo. However, Kebapçı Den Haag refused this request. With that, the restaurant in Amsterdam, which is the owner of the brand name 'Kebapçı', took the case to the court and defended that the restaurant in Hague committed a breach of trademark.
FROM US

Service Exporter's “Association” 2020 First Prize To Destek Patent

The "2020 Service Export Champions" event organized by the Service Exporters’ Association has been completed. Among the 51 companies that ranked in the top three in 17 categories with their successful performances in 2020, as Destek Patent, we were the first in the "Consultancy, Financial Advisory and Support Services" category. We would like to thank our stakeholders who walked with us on this journey...
Service Exporter's “Association” 2020 First Prize To Destek Patent
BLOG

The Importance of Branding in Medical Tourism

Medical tourism is one of the industries with the biggest market share worldwide and accordingly is the sector where branding gains higher importance. Brands are important in all sectors and service areas; however, when it comes to medical tourism, branding makes it possible to carry out advertising and promotional works on an international scale. Among the benefits of branding for businesses are increased brand awareness and the ability to reach wider target audiences.
The Importance of Branding in Medical Tourism
Volvo Has Launched Its New Logo
TRADEMARKS STORIES

Volvo Has Launched Its New Logo

Sweden-based automotive manufacturer Volvo has made a design change in its logo. Volvo has just shared its new 2d logo on Facebook for the first time. In the new logo, it is seen that the shadowy fine details in the round part have been removed and replaced with a flat circle and arrow icon in black. The name “Volvo” continues to be written in the circle. It has observed that there is no change in the font of the text.